Customer Experience or CRM solutions have been evolving from time to time. At the very early stages we saw on-premise solutions with very standard GUI’s and then with the whole cloud transformation we saw not only CRM solutions but all on premise software applications such as ERP, HCM moving in to the cloud. All most every software company is now a saas cloud provider. But if you look at the CRM solutions then and now it pretty much has the same rules, flows, fields & forms for each business process. For an example, like the sales force automation process or the complaint management process, same set of fields, same set of business rules, yes ! but obviously things have got smarter with BI intelligence and better looking interactive user interfaces, but the main core remains the same. The CRM applications still relies mostly on manual data entry that users fill through forms and fields. CRM solution providers would sell their solutions by claiming its equipped with cu
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