“Why spending millions on a CRM solution alone won’t get you that ROI ?”
33% of global CRM projects fail according to the CIO magazine ( https://www.cio.com/article/2381909/what-to-do-when-your-crm-project-fails.html )The analysis further elaborates that there are many reasons for these failures and the most common ones in high level are, · Incapability of the CRM product · Not identifying clear goals of the CRM project · Negative user experience of the product. · Data quality issues · Low business user involvement at initial stages of the project · Not identifying the end user expectations at an early stage. · Bad project management · Poor requirement gathering & Business use case identification · Inte...